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We're local to Hervey Bay

Situated 290 kilometres north of Brisbane, the city of Hervey Bay lies on the coast of a natural bay between the mainland of Queensland and nearby Fraser Island, the largest sand island in the world. While carrying out a running survey of the east coast of Australia, Captain James Cook first sighted the bay in 1770. He named it ‘Hervey’s Bay’, after August John Hervey, Earl of Bristol and a Lord of the Admiralty. The region became known for its sugar farming in 1863, and later for its coal mines.

Originally occupied by the Butchulla tribe, Hervey Bay is the largest population centre in the Fraser Coast Region, with a population of 52,838 expected to double by 2026. Hervey Bay has a mild, subtropical climate, with an average of 300 sunny days each year.

Covering an area of 2357 square kilometres, the city of Hervey Bay has a few main industries on which its economy relies – namely, tourism, retail, construction, light manufacturing and agriculture. With the local economy relying on tourism, Hervey Bay has become the whale watching capital of Australia. The bay is an important social hub for humpback whales; it is a key resting place for humpback mothers and their calves, where they can build up energy for their long journey back to Antarctica. The adults also come to play and socialise, giving the visitors to Hervey Bay a truly spectacular experience. Fraser Island and Lady Elliot Island are also major drawcards for the area.

While being renowned for its whale watching opportunities, Hervey Bay also hosts a range of other attractions for visitors, such as Great Sandy Conservation Park, Reefworld Aquarium, the Hervey Bay Historical Village & Museum, and Flame Lily Adventures, an African-themed adventure and caravan park. Popular events such as the Fraser Coast Cultural Festival, the Classic Country Music Stampede in Maryborough, and the World’s Greatest Pub Fest are also key drivers of the local tourism trade.